Vacheron Constantin
Vacheron Constantin’s reference 4737 is a wonderful example of the
artistically flamboyant design language expressed by the brand during
the mid-20th century. Focusing on clean lines and biomorphic shapes, the
brand created a new aesthetic with this large, organic, square- shaped
wristwatch with rounded stepped lugs and bezel, along with the slightly
curved case. Introduced in the 1950s, the watch became known by Italian
collectors as the “Cioccolatone” for the square-shaped chocolates they
enjoy, and has over the last 70 years become an iconic Vacheron
Constantin. Its avant-garde, industrial design exemplifies the beauty
and artistic creativity the brand is known for. Manufactured with both
manual and automatic movements, the collection featured timepieces with
either subsidiary seconds or center seconds, as well as with and without
date apertures, along with very rare triple calendar examples with moon
phase.