Longines
In the 1950s, Longines issued a series of timepieces made for Swissair.
It was intended to be used by personnel of civilian flights, and had
very specific characteristics. Beyond the pilot style (large, case,
onion crown), they featured a 24-hour dial, intended to minimize the
room for mistakes when crossing time zones as routinely happens to
pilots. The back is engraved with the name of the company and the issue
number (in this instance, 46). The fact that the watch was the result of
a direct collaboration finds further confirmation on the fact that the
Extract mentions that the watch was sold directly to Swissair, rather
than to a distributor as it usually happens. Longines is not the only
company to have been contacted by an airline to develop a watch during
the 50s. This trend is a direct consequence of the fact that long range
air travel was truly becoming relatively commonplace during those years
with direct consequences also in the field of watchmaking, among many
others.