Cartier
With the Constitution of 1848 came a new standard for luxury in France.
Founded one year prior by Louis-Francois Cartier, the house of Cartier
was one of the first to use platinum in jewelry making. This incredibly
expensive material became the stepping-stone for Cartier to experiment
in form, mechanisms and attitude. It helped men move from pocket watches
to wristwatches, effectively making the watch much more functional and
prominent in a man's overall wardrobe.