In 1972, acclaimed watch designer Gerald Genta designed and created the Royal Oak, which went on to change the way stainless steel was perceived in watchmaking. The preciousness and high price tag of the original Royal Oak shifted the tool watch in stainless steel to the ranks of precious metals, showcasing exceptional handwork and finishing. The Royal Oak eventually helped build a legacy which is stronger than ever 47 years later, paving the way for most luxury stainless steel timepieces offered on the market today.