During the time of the “Quartz Crisis” in 1970s and early 1980s, many watchmakers and brands have take a huge downfall in business or they have discarded their faith in the future of traditional watchmaking. However, the brand Audemars Piguet decided to seek help from Gerald Genta in creating a watch that is simple, elegant and sporty despite the turn of events. The creation of this watch led to the now famous watch model “Royal Oak”.