Rolex watches are designed and built to last. Hans Wilsdorf transmitted to the brand the perpetual search for excellence that characterizes it. Since its inception, the founder of Rolex has built an active network of watch shops around the world whose mission is to ensure that all of the brand's watches can receive the best maintenance. In this way, every watch can retain its optimal technical performance and impeccable aesthetics without time limits, be passed down from generation to generation and live several lives.